Businesses invest 3X more in social media marketing than other paid marketing services. As this gives them the power to reach a variety of audience, based on their interest, demographics, behavior, using the relevant platform. For instance LinkedIn is used to connect with professionals while Instagram can be leveraged to contact influencers.
If you are a business with a limited marketing budget, consider what a billion users on a single platform would mean when you wish to perform paid marketing on social media platforms. This allows you to meet your goals of brand awareness, lead generation and client retention using one investment plan.
Take a look at what Social Media has to offer.
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We create ads like poll, carousel, slideshow, leads, shopping, app install, website traffic, reach and many more to promote products and services through publications or ads of text, image or video.
We create well-rounded campaigns with images, videos or reels for users at all stages of the marketing funnel, to more effectively build brand awareness and drive conversions at the same time.
We create highly effective LinkedIn ads both for reaching a professional target audience or for B2B campaigns to build leads & online recognition. This is done through various sponsored posts.
We target content and promotions to Twitter users with the help of promoted tweets, promoted accounts or promoted trends. This shows off your product, service or brand with just one photo.
We create ads that visually represent the customer journey, depicting the sales process from awareness to action in a series of ads. This entices the customers towards your service or product.
We recapture potential leads or customers who left the site without converting or meeting a marketing goal. This is done by displaying ads to them and encouraging them to make a purchase.
We first define your goals such as increasing brand awareness, driving sales, generating leads or creating a community around your brand. This helps to determine the best metrics to measure your success.
We identify and develop buyer personas and accordingly select the social media platform that is suitable to reach your buyer persona. We cater your campaigns to work well for where you want them to be placed.
We create popular campaigns with humor, wit and content that appeals to your audiences. We place suitable keywords and CTAs into the campaign to create a strong structure for your social media campaign.
We examine how the search volume fluctuates for the chosen keywords in the campaign and calculate the return on investment (ROI) or return on ad spend (ROAS) to determine the course of the campaign based on your budget.
We track and measure the KPIs chosen when identifying your goals.We check the performance of the campaign in terms of guiding targeted traffic to your website and which ad or placements are leading to conversions.
We watch your campaign 24/7 and observe how your target audience is reacting. We then apply the learnings to eliminate what’s performing poorly and invest more in what is working well. This increases other metrics like ROAS.
Gain success in attracting millions on social platforms.
When you share anything on social media, you are naturally sharing knowledge with your followers and the entire public. A social media ad, on the other hand, is paid advertising. You may develop your own advertisement, target your audience based on demographics and hobbies, and guarantee your brand is in front of your ideal customer.
Some social media platforms allow you to boost organic postings or promote them for a price in order to ensure that more people view your post. This is an excellent option for articles that do very well or are promoting a special deal. To improve interaction, you may create an advertisement straight from the post on various platforms, or you can create a more complex ad through the channel’s advertising platform.
The majority of individuals throughout the world utilize social media platforms on a regular basis. You’d be doing your brand a disservice if you didn’t use these channels to promote engagement with your target demographic and online exposure. Before making a purchase, many customers look for a brand’s social media sites or profile to analyze. You must establish a social presence for your company so that current and future clients may analyze your online activity and interact with you in a more casual setting.
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