- An SEO audit is the process of analyzing how well your web presence as of Now And it is the first step to create an Implementaion plan so that your business will have good results.
- The ultimate aim of SEO audit is to identify as many foundational issues affecting organic search performance. it covers number of factors like on page, off page, Technical seo.
- Some SEOs use SEMRush or Ahrefs to run an audit, others have their own checklist to work through. The goal is to identify anything that needs fixing and areas that can be better optimized.
- Audit should be comprehensive and It should cover both structural and content components affecting your SEO visibility. It should provide a “big picture” view of what is happening in your current state. Any missing pieces could result in unnecessary or improper recommendations.
- Your audit should be easy to understand. As a business owner, you should be able to connect the dots as to how SEO issues are affecting your online priorities, goals, or revenue. Any and all recommendations should clearly ladder up to your over-arching business objectives.
Technical Analysis: Technical Analysis is to check the complex of activities aimed to identify technical errors and errors in the code.
stages in Technical Analysis are
As the name says, accessibility is connected to Google’s and user’s ability to access the website. If your potential visitors are unable to see your pages, there is no point in creating new content.
If The more pages are indexed by search engines then ultimately more people visit the site and the higher the income.
- • txt file – indicates what it’s possible to index and what is not.
- • The presence of meta tags on the pages – they close the pages from indexing.
- • Sitemap in XML and HTML format speeds up indexing and re-indexing of the pages.
ON Page Analysis: On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.
Content issues: we must check Duplicate content that means similar content appears at multiple locations (URLs) on the web, and as a result search engines don’t know which URL to show in the search results.
Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about.
Anchor text diversity: When someone refers to “anchor text” they are referring to characters and words that display when linking out to another website.
Referring domains: Referring domains, also known as “linking domains,” are external websites that direct visitors to your site. These domains contain backlinks that drive traffic views to your specific web pages.
competitive analysis: competitive analysis involves researching the links, keywords, content, and more of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy.
Keyword research: Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).
Off-page SEO: Off page refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). linking to or promoting your website, and effectively “vouching” for the quality of your content.
Basically site Audit is first step in search engine optimization