Blog: The emergence of blogs Started in the late 1990s and it is developed in such a way that non-technical users who did not have much experience with HTML or computer programming can start . Earlier, a knowledge of such technologies as HTML and File Transfer Protocol had been req on the Web, and early Web users therefore tended to be hackers and computer enthusiasts.
Blog is Derived From the word weblog and it is basically informational website which displays information in reverse chuired to publish content In chronological order with the latest posts appearing first. and it is place where writer or group of writers share their views on an individual subject.
Today, there are more than 570 million blogs on the web. Bloggers in the USA is set to reach 31.7 million users by 2020.
There are lot of reasons to start a blog for both personal use and for business use. if you do Blogging for business projects then ultimately it brings more money and has a very straightforward purpose – to rank your website higher in Google SERPs,so that you can improve rankings in search engines
As a business, you ultimaely depends on the consumers to keep buying your products and services. if you entered new Market basically you must rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
Main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.
The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is an effective lead generation tool. Add a great call to action (CTA) to your content, and it will convert your website traffic into high-quality leads. A blog also allows you to showcase your niche authority and build a brand
Through blogging, businesses saw a positive way to improve their customer’s level of satisfaction. Blogs assist companies in keeping clients and customers up to date. Also, the more people that visit your blog, the more exposure and trust your brand gets.
Personal and niche bloggers saw the potential to reach more people interested in specific topics Through a blog visitors; can comment and interact with you or your brand which helps you to create a network of loyal followers.
Blogs allow you to talk about any topic you are interested in and express your opinion. You’ll find some bloggers writing on every activity that took place during their day.
5 Ways To Drive More Traffic To Blog
- Promotion of content across platforms like Tumblr.com, Pinterest.com, Facebook.com, and more.
- Use Instagram to share the title of your blog post or image. Post images to platforms like Twitter, Flickr, Foursquare, Facebook, and Tumblr.
- Giving short presentation of content on SlideShare and providing link to the content or blog from SlideShare.
- post to Pinterest contributors by using an attractive title of the blog, image, hashtags, and adding keywords.
- few seconds preview of your post should be created like video which could be posted on Twitter and Instagram; with a link to the blog post.
we Promotive Digital solutions can integrate blog section to your website so that you can obtain good quality traffic to your site.